Script fonts can be very difficult to read, especially in small text, so use judiciously for effects but avoid for the fine print.ĭecorative fonts are those highly stylized, creative typeface which can be either powerful in communicating your message, or make you appear amateurish and comical. High-end calligraphic styles represent formality and tradition and are therefore used a lot for wedding invitations while the low end grunge scribble looks more like an artsy and modern scrawl. Script fonts can convey a wide range of underlining messages. Script fonts have a handwritten cursive style. While good for readability in logos and headers, this font can appear difficult in extended blocks of text. Slab Serif fonts bring an old-school, vintage, nerdy, retro feel to the text. A good example of Slab Serif is the Rockwell typeface. They have the appearance of a good old fashion typewriter. Slab Serif fonts use a block effect for the decorative line on the character. Thick Sans Serif fonts represent masculinity and hard work while thin lines appear glamorous and regal. They also are chosen for easy readability with added benefits of working well in low resolution environments like websites and eReaders. A classic example many will be familiar with is Arial (which is what you are reading now).
The Sans in Sans Serif means “not”, as in they do not have the small decorative line at the end of each character.
They are also highly readable which makes them perfect for blocks of text in books, brochures and fine print.
Serif fonts are classic, and their use implies class, literacy and high-end messaging. A classic example of a Serif font is Times New Roman or Cambria used by default when typing in Microsoft Word, for example. Each typeface brings with it underpinning characteristics, which can support (or dilute) the meaning you are trying to create in your design.Ī Serif font will by definition have a small decorative line at the end of the character stroke. Fonts can be broken down into 5 major categories Serif, Sans Serif, Slab, Script and Decorative.
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